A special exhibition of products of internationally renowned Russian folk crafts enterprises opened in Moscow on Monday. Its purpose is to present the partner companies' representatives the opportunities for replenishing their own funds of corporate presents in the context of the Year of Folk Culture and Intangible Heritage, which will be held in 2022.

The opening ceremony was attended by Liliya Nurgatina, deputy director of the Socially Important Products Industry Development Department of the Russian Ministry of Industry and Trade, representatives of the Roscongress Foundation - Mikhail Sadchenkov, head of Made in Russia and Trade Digital Platforms, and Ekaterina Ivanova, head of the Creative Projects Directorate, as well as Costa Kadzov, deputy board chairman of the Russian Folk Arts and Crafts Association .

Within the frames of the exposition the agreement was signed according to which the branded souvenir products of the "RK-Native Arts and Crafts" trading house will be supplied for presentation at the events organized by the "National Brand" trading house (Roscongress Foundation).

According to Ekaterina Ivanova, Roscongress will introduce visualization and design elements at business and cultural international events within the framework of the Year of Folk Arts. "It is this kind of presentation that will introduce participants of forums, exhibitions and conferences to the uniqueness of the cultures of the peoples of Russia," she said.

Visitors will appreciate the richest selection of gifts, souvenirs and topical products of folk arts and crafts from famous participants of the market of folk arts and crafts: "Gzhel", Gusevsky crystal factory, "Zhostovo factory", "Khokhloma painting", "Fedoskino" factory, "Zlatoust engraving" and others.

"In my opinion, investments in such projects are first and foremost investments in the development of the country. Therefore, I believe that the strategy to promote nationally-oriented business has great prospects for the future. Folk arts and crafts are the embodiment of the Made in Russia brand concept, we are happy to support and take an active part in its creation and promotion," Mikhail Sadchenkov stressed.

Made in Russia // Made in Russia

Author: Karina Kamalova