Wildberries reported an increase in demand for Russian cosmetics and perfumes abroad
2021-05-18 08:14

Wildberries reported an increase in demand for Russian cosmetics and perfumes abroad

The total value of exported Russian goods sold through the online store Wildberries, in the first 4 months of 2021 amounted to 9.1 billion rubles. According to the company, perfumes and cosmetics are the most popular.

According to the company's data, from January to April the export volume rose by 60%, whereas in units of sold goods the growth was 90%.

The perfumes and cosmetics segment saw a 292% increase in turnover compared to 2020. This sector accounted for about 17% of Wildberries' export sales, a figure that doubled over the year.

According to Wildberries, the positive trend is due to the attractive prices of goods, as well as the high quality of products.

The most active buyers of Russian cosmetics and perfumery are residents of Israel and Germany.

Wildberries has been operating in foreign markets since 2012. Now the company is present in 14 countries, including Europe and the USA. At the end of 2020, export sales of Russian entrepreneurs through the online platform increased by 95% to 23.7 billion rubles.

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Author: Maria Buzanakova