Exports for half a billion thanks to the support of the Moscow government
The Russian Export Center together with the Moscow Export Center and the Skolkovo Business School developed and successfully realized the "Exporters 2.0" acceleration program for entrepreneurs. Program participants were able to attract foreign buyers for their products as part of their training.
Million Dollar Contracts in the Learning Process
All steps of the "Exporters 2.0" program lasted for about three months - from the end of August to the end of November. During this time, the participants of the program learned the most progressive and effective models of work in the sphere of export.
Each such model was practiced by the top managers and heads of the companies in the conditions of real foreign economic relations. In the first three streams 59 export-oriented business projects took part. For 2021 a new training series under the "Exporters 2.0" program is planned, where 45 representatives of export-oriented business have already expressed their wish to participate.
The training program includes a significant practical aspect with obtaining practical results, and such results were obtained by the applicants. Natalya Sergunina, vice-mayor of Moscow, gave her comments and assessment of the results of the first program streams.
According to her, entrepreneurs, who already had at least the basic experience of the periodic organization of the enterprise for export, were allowed to participate in the acceleration program. During the training on the "Exporters 2.0" program the participants mastered effective marketing tools, studied methods of increasing sales and expanding markets. Special attention was paid to the most important issue of work in foreign markets - competitiveness increase.
Natalya Sergunina evaluates the results of the program as extremely positive. According to her, already during the first two flows many participants were able to conclude 43 export contracts due to the obtained knowledge. The total amount of supply contracts amounted to 515 million rubles. This information was confirmed by the press-service of Moscow Department of Entrepreneurship and Innovation Development.
The third program flow was joined by 30 export-oriented companies working in the different fields. They also showed high results of acceleration, more precise information will be available after the companies realize the export strategies formed finally in the process of training. This was announced by the head of the Department of Entrepreneurship and Innovation Development Alexey Fursin.
Composition and peculiarities of the "Exporters 2.0" program
The "Exporters 2.0" acceleration program consists of four modules, each consisting of five training days. Module topics are as follows: "Global Market and Competitive Product," "Monetization Model," "Distribution Model," and "Export Roadmap." There was a break of 3 to 6 weeks between each module during which the program participants were supposed to put the learned knowledge into practice and receive feedback from the market segment in which they operated.
In the next series of the "Exporters 2.0" program some changes were made to the program taking into account the changes in the market conditions. The topics of global market and competitive product are now divided into separate modules. The topics of the third and fourth modules are: "Export Specificity" and "International Export Sales Model."
In the first module, participants study the global export environment and learn how to analyze market entry opportunities. Attention is paid to technological trends, target market selection, and how to open new markets for exports. Participants learn how to calculate a planned financial model and accurately determine the target audience. Also within the first module there is a special training on international sales, the issue of effective work with "cold" database of potential clients is studied separately. For full clarity the best business cases of domestic exporters are considered.
Topics of the second module: preparing the product for the international market; product adaptation and pricing; value proposition formation; international sales training and cross-selling skills; case studies of Russian exporting companies; strategy for working in target markets.
The third module describes in detail the following important issues: tools to support export in Russia; international legal acts in the field of export; certification and taxes in the Russian Federation (VAT refund, logistics costs); legal customs clearance; international networking; participation in international exhibitions and conferences; tools to promote the product abroad; B2B, B2C, B2G trading platforms, finding partners and customers; international sales and negotiating strategies (training).
The fourth final module includes consideration of the following topics: International Sales System; the choice and building of sales channels; algorithm for launching international sales; case studies of Russian exporting companies; international sales - skills for working with loyal customers and strategic partners (training). At the end of the module participants should receive a detailed roadmap of export activities, which has passed expert examination, and a plan for the conclusion of export deals. The module should also result in.
Participants are provided with a full package of training materials during the training. Training is conducted in Russian or English with simultaneous translation. Prominent international experts are invited. Upon completion of the program, each participant receives a certificate or diploma, as well as the right to advisory support by expert curators for 1.5 years.