Russian company Aimoto Button of Life ranked tenth in the 2019 ranking of the world's top brands producing children's smart watches, according to research by analytics agency Counterpoint Research.

"According to Counterpoint Research, the Russian brand Aimoto made it to the top global brands of children's smart watch manufacturers and occupied 1% of the total international market, which secured the 10th place in the ranking. Other top 10 participants include global leaders such as Huawei and Xiaomi. This ranking is compiled every year based on sales data around the world," the company explained.

According to the company's commercial director Maxim Pesin, Aimoto Button of Life has been part of this rating for several years - the organization has been one of the leaders in smartwatch sales in the Russian market for more than five years, according to research by another authoritative agency GFK, and in 2019 entered the markets of Kazakhstan, Armenia and other CIS countries, where it holds the leading position.

At the same time, Aimoto is now focusing on European markets - in 2020, the company plans to launch sales in Eastern European countries, particularly in the Baltics, in order to try its hand in new markets and prepare to compete with industry giants such as Huawei and Xiaomi around the world.

In parallel with entering the Eastern European market, the startup is undergoing a program in the accelerator Rising Up in Spain and expects to enter Spain, Italy and Portugal by the end of 2021 with new products created specifically for these demanding markets.

About the company.

Founded in 2011, Aimoto Button of Life was the first organization in Russia to offer emergency calling devices and services for the elderly and children.

Today the company has over 500 thousand users in all regions of Russia, Kazakhstan, Armenia, Belarus and a modern IT platform for servicing users anywhere in the world.

The company has implemented a line of devices for various user groups: pre-school and school-age children, the elderly, and people with disabilities.

The company's sales amount to about 200 thousand devices per year. Since 2015, the company's revenue has increased fivefold and at the end of 2019 and amounted to more than 200 million rubles.

History of the company

The project was launched in 2011. At the same time, the launch of sales of the first devices for seniors in MTS began. The developers also implemented GPS-geolocation technologies in the device. At the same time the Dispatch Help Centre was created, which operates around the clock.

In 2012, the project attracted investments from IT Group of Companies (IT Group is a diversified IT holding company providing a full range of services and solutions for creation, modernization and maintenance of corporate information systems). "Aimoto Button of Life" started working all over Russia and opened representative offices in the regions.

In the same year, the company signed a contract to provide services to Moscow's labour veterans as part of a contract with the city government (more than 20 thousand elderly people are in its care).

In 2014, the company entered into a contract to provide services to pensioners of the Sakhalin Oblast (more than 2.5 thousand people were under the company's care). In addition, Aimoto Button of Life attracted investments from the Internet Initiative Development Fund (IIDF).

In 2015, the project entered the child safety market with a new device - a watch-phone with GPS-tracking. By the end of the year, the number of users exceeded 40 thousand people.

By 2016, the company's product line had more than 10 models and the number of users exceeded 100 thousand people.

In 2018, Aimoto Button of Life launched a new product for seniors, a smart watch with heart rate measurement.

Since 2019, the company's products entered the CIS markets (Kazakhstan, Armenia), and the number of users exceeded 500 thousand people.

In 2020, Aimoto Button of Life starts launching sales in Europe.

Products and services

To date, Aimoto Button of Life offers several models of devices designed for use by seniors and children of school and preschool age, as well as people with disabilities.

For elderly people, Aimoto has developed Aimoto Tracker, which is a watch-phone equipped with a heart rate measurement sensor, GPS sensor and a SIM card module that enables the device to be used as a telephone.

There are several models of watches for children: a smart 4G watch with video calling capability, a smart phone watch with a camera and a flashlight, as well as a waterproof smart watch with geolocation.

In addition to the devices, Aimoto Button of Life also provides user support services at its own "24/7 Help Centre". The center's services include: emergency calling, social services, wellness monitoring, and patient geolocation.

Customers and partners

"Aimoto Button of Life" works under contracts with administrations of Nizhny Novgorod, Sverdlovsk, Belgorod regions and several other regions of the country.

Besides, the company successfully cooperates with all cellular operators in Russia: "MTS", "VympelCom", "Megafon", "Tele2". The company's products are represented in all federal retail chains in Russia: "Svyaznoy", "DNS", "Evroset" and others.

Since 2018, Aimoto "Button of Life" is a partner of Walt Disney Company. The Aimoto brand together with Walt Disney has brought a new category of children's watches with superheroes and cartoon characters to the Russian and CIS market, which have been in the top sales for more than two years.