Online distributor and media content creator X-Media Digital takes an active part in Russian and international film markets, licensing exhibitions and forums. In the past year, the company set up a stand at Licensing World Russia, visited the international television and digital content market MIPTV in France, and joined the international content market MIPCOM and MIPJunior in Cannes.
MIPCOM, one of the largest international audiovisual content markets, is traditionally held in Cannes. In 2019, the event was held from October 14 to 17. Immediately preceding MIPCOM is MIPJunior, the international market for television and entertainment content for children and young people, which took place on 12 and 13 October 2019. These events include presentations of Russian and foreign projects, conferences, discussions, master classes with industry leaders and other events. Professionals from the film industry exchange experience and seek partners for cooperation.
The Russian Export Center (REC) has supported domestic animation projects for the third year in a row and organized a single national platform for Russian media companies under the Made in Russia brand, which in 2019 brought together 25 companies from Russia. Domestic companies presented their animation, serial and feature-length projects to foreign buyers, which will go to audiences in France, Italy, USA, Japan and other countries of the world. According to the organizers of the Made in Russia stand, Russian content has been attracting interest from international audiences for several years and is in high demand from foreign distributors. In 2019, Russia received a special "in focus" status at MIPCOM, and the Made in Russia space became part of the program dedicated to the development of the Russian film industry market.
MIPCOM 2019 featured the premieres of Russian films and series from Central Partnership, Premier Studios, Art Pictures Distribution, Russian World Vision, Igmar, Odin-Media, as well as projects from Okko Entertainment, NTV, Star Media, Gazprom Media - Entertainment TV, Signal Media, Animakkord, Yellow Black and White.
Domestic animation projects, united under the brand Made in Russia, were presented in the MIPJunior program. The participating companies announced to foreign buyers not only finished products but also projects in the development stage, at the early stages of production. Among Russian projects there were presentations of animated films from Wizart studio, brand4rent agency, "Soyuzmultfilm" studio, "RIKI" group of companies, "Melnitsa" studio, "Parovoz" company, "100 kilowatts" studio, "First Project" company, Red Carpet Studio, "Aeroplan" company, "Master-Film" studio, "Agama Film" studio and "X-Media Digital" company. Made in Russia traditionally unites very different types and genres of content: family animation, action, and author's pictures and series - ready-made, in production or as formats. For international buyers it is valuable to come and have the opportunity to choose from quality content.
As a participant of the international audiovisual content market MIPCOM and MIPJunior, X-Media Digital announced projects in production - "TrudoVitya" and the second season of the comedy "Cars, Cars", and also presented ready animated series for children: "Once upon a time there lived a Princess," "Trucker Peak," "Amazing Construction," "Cars of Apparel" and "We are going through the woods.
The main goal of X-Media Digital at the film market was to attract foreign buyers and promote its own content on foreign channels. X-Media Digital's projects are widely represented on Russian TV channels and online platforms, and are now gradually entering the international market.
Visiting international markets MIPCOM and MIPJunior resulted in X-Media Digital's own projects implementation on foreign platforms and discussion of new contracts and deals. The animated series "Cars of Apparel" and "Amazing Construction" are at the final stage of agreement with a distributor from China regarding digital rights. The Company has also reached preliminary agreements with a distributor from China for the second season of "Cars, Cars" and with a TV channel from South Korea for "Truck Peak", "Cars, Cars", "Amazing Construction" and "Fun Constructor" projects, and is also in talks with distributors in South America and Latin America.
X-Media Digital was established in 2006. One of the company's projects was Get Movies, an online cinema - the first legal site for watching and purchasing media content in Runet. For fourteen years, the company has been actively engaged in online distribution and management of all kinds of media content rights. Since 2013, X-Media Digital has been working on the production and production of original content. The company's projects include videos and songs for children, TV series and animation.
Content created by X-Media Digital is broadcasted on major online platforms, YouTube channels and TV channels. Many animated films have been translated into foreign languages and are broadcasted abroad: in the USA, Great Britain, Italy, Australia, Canada and China.
Today, X-Media Digital is the leader of the international online distribution market and the largest certified partner of the YouTube video hosting site for children's and family content in Russia.