Having completed his service in 1996, Yaroslav Argentov became a co-owner of one of Moscow's Jewelry Houses. Argentov didn't begin to be content with assortment of products of national marks and has reflected on working out of the line of jeweller ornaments. At first, collections of rare gemstones in terms of color, cut and shape were created, then the company's own production appeared.

For this purpose, Argentov completed a course in basic drawing and gemology, as well as an internship in Italy. After successfully completing the course, he began to develop his own design. Argentov managed to find new, laconic forms, and the engineering training allowed him to come up with clear design solutions. The stylistic solutions of the products are distinguished by their variety, from classic to modern design. During 10 years of work, Argentov created his own style in jewelry making.

Many products have been awarded by the Higher Expert Jewelry Board and are collectible items. In 2002, a jewelry boutique was opened on Pokrovsky Boulevard in Moscow, where ArgentoV brand was presented.